Mr. A. S. Harsha Kiran

📦 Mr. A. S. Harsha Kiran

Branch Manager
ITC Limited – Agri Business Division
📍 Coimbatore, Tamil Nadu

🌾 Empowering Farmers, Driving Agri-Trade Innovation

Mr. A. S. Harsha Kiran is a young and dynamic professional leading the Agri Business Division of ITC Limited in Coimbatore. As Branch Manager, he plays a pivotal role in strengthening ITC’s engagement with farmers, agri-entrepreneurs, and institutions across the region.

With a strong foundation in agriculture, supply chain management, and procurement strategies, Mr. Harsha Kiran ensures fair market access, quality sourcing, and field-level support for thousands of farmers — aligning with ITC’s mission of “Nation First – Farmer First.”

📌 Key Contributions & Focus Areas

• 🤝 Leads farmer connect programs and procurement operations for key crops like maize, cotton, and oilseeds.

• 📊 Implements traceability, digital monitoring, and sustainability protocols in agri-trade.

• 📈 Drives value chain efficiencies by connecting producers directly to markets.

• 🌿 Supports climate-resilient agri practices through ITC’s extension initiatives.

• 📍 Oversees multi-district operations, ensuring timely procurement, logistics, and compliance.

🎯 His Mission

“My focus is to make agriculture profitable and predictable for farmers — through technology, transparency, and long-term partnership.”

🌟 At the Exhibition

Mr. Harsha Kiran and ITC’s team will:

• ✔️ Share success stories from field-level procurement

• ✔️ Explain contract farming & market linkages

• ✔️ Highlight ITC’s agri-sustainability framework

• ✔️ Engage with FPOs and agri-startups